If you’re getting ready to sell your home, you may be wondering which preparations will pay off most. Many sellers focus their attention on the interior of their property, which is understandable. After all, a beautifully-executed staging job can make buyers feel more at home—and even lead to a quicker and more profitable sale. Having said that, neglecting your property’s exterior would be a big mistake.

Simply put, when you’re hoping to achieve the most successful sale possible, curb appeal matters. Here’s everything you should know about making your home shine on the outside…

The right first impression

First things first: why bother with curb appeal? The truth is, it’s all about making a great first impression. The rooms in your home can (and should) be looking their absolute best when potential buyers come calling. Unfortunately, they may never get through the front door if your front lawn and entranceway fail to entice.

Some sellers also overlook the potential advantage of having a physical “For Sale” sign in the yard. Don’t forget that a beautiful, well-maintained exterior can captivate passersby who are in the market!

Better images

While some buyers find properties by driving or walking by, the majority spot the homes they wind up buying online. That’s why optimizing your virtual listing is crucial—and one of the best ways to do that is with high-quality images.

Of course, you shouldn’t limit your photos to the inside of your home. Including at least one professional shot of your property’s facade will give buyers a better idea of what to expect—and make them feel welcome before they show up for a viewing.

What to focus on

Once you understand the importance of curb appeal, it’s time to consider which strategic improvements can boost your home’s attractiveness in the eyes of buyers. Here are the key elements to think about during your assessment:


How does your lawn look? During spring and summer, the grass should be green and carefully trimmed. Consider using seasonal plants, shrubs, mulch, or hardscaping elements (such as rocks) to add visual interest. Depending on what needs to be done, you might want to consider consulting an associate at your local gardening store—or even a landscape design professional.

When there’s snow on the ground, make sure there’s a clear path leading up to your entranceway. No matter the time of year, it should be well-lit if your yard gets dim in the evenings.


It goes without saying that the physical structure of your home is just as important as the property surrounding it. Start by looking at the paint. Is the colour scheme both aesthetically-pleasing and neutral enough to appeal to a variety of buyers? Would your front door have more of an impact if you opted for a different shade?

If there are more significant issues (such as severely-damaged siding), you should consider bringing in a professional to repair them.

The details

The little things can make all the difference. Opt for decorative touches—like a planter full of flowers, sleek address numbers, or an updated set of light fixtures for the front door. Even something as small as a new welcome mat can contribute to a more appealing aesthetic!

Ready to get your home market-ready—inside and out? Get in touch to learn how you can start benefitting from our selling expertise!

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